Lifescan
I worked with Lifescan to create a video that would emphasize the size difference and showcase the new design and color combinations of the One Touch Ultra Mini. Size was a concern due to the shelf space and the actual box die needed to be incorporated into the video. They were so pleased I ended up creating animations for their headquarters and conferences.

Lifescan New Box Animation from ruby rieke on Vimeo.

UltraMini AE 02.3 mediumRes from ruby rieke on Vimeo.

Lifescan Box from ruby rieke on Vimeo.